Your brand is the source of everything. As a branding agency, we build a model of understanding and empowerment your brand’s characteristics to build your real differentiation and create the uniqueness you need for your marketing and communication strategy to work logically across all current and future channels.
Want to know what people say about you when you’re not in the room? We will help you determine what your brand territory should be, the one that makes you unique in the market and differentiates you from your competition. As well as a coordinated and unified brand proposal that will mark your future path.
This way your final customer will end up saying exactly what you want them to say 😉
Do you want to know what motivates your consumer? We will help you find out through the Focus Group tool, where we’ll look out for the motivations of consumers about your sector, consumption in general and about your brand in particular. If we know what their motivations are, we know what they are interested in and therefore we know what to tell them.
Do you want to measure the success of your strategies and actions compared to your competitors? We will help you measure the awareness, relevance, differentiation, esteem, familiarity and engagement of your brand and your competitors. By knowing your KPI’s you will be able to successfully lead your brand in the right direction where it can grow and optimise your investment.
Do you know what relationship your brand has with your consumer? We will help you analyse what relationship your consumer has with your brand and we’ll define communication solutions for each target according to the stage they stand in. We will also define the most appropriate owned, paid and earned media for each communication action.
Every point of contact must have a visual and verbal representation, from our branding agency we build all your brand application needs, from your logo to your interior design project or communication protocol. Have you tried to see everything in a global model with a common goal?
Do you sell the same product to distributors as to end-customers? Is your product portfolio growing and you don’t know how to categorise it? We will help you to analyse and categorise your product portfolio, by means of line extension, brand extension or multi-brand strategies.